Proposal: Rebranding the East Norfolk Website

• What have you been asked to do? (What is the brief?)
• We were asked to design a new website for East Norfolk College.
• Specify the target audience (and use media terminology)
• The target audience is aimed for teenagers and high schoolers going to or who are in college.
• What product do you intend to create?
• A website that uses the same branding and scheme.
• What issues did you highlight with the existing website?
• JPEG white BG image rather than PNG, blank white useless spaces on sides. 
• How do you propose to improve the website:
• typography
• colours
• layout
• use of images and videos / other assets
• style / theme
• What is the aim of your new design - what do you hope to achieve?
• I hope to make the website a little more organised and better presented.